Dr Bob the Health Builder
Weekly Newsletter for Wealthy Healthy Wise
Vignettes to make Life a Little Better and More Prosperous
I received an e-mail from a friend about coke becoming a "Health Food." I want to give this lady credit for the article but I want to add information that she avoided.
Diet Coke Plus: "Healthy" Soft Drink?
by Claire Sundstrom
Both Coca-Cola and PepsiCo will release vitamin-fortified soft drinks - Diet Coke Plus and Tava.
This is in response to hurting sales of soft drinks - which may be in response to the growing obesity epidemic - soft drinks have recently been placed in the spotlight as being unhealthy.
The president of Bevmark, Tom Pirko, was reported as saying the marketing of artificially sweetened beverages as a healthy option was "a joke." Studies by his company show that consumers increasingly find diet soft drinks unhealthy.
(from NYtimes.com)
Drinking diet sodas is one thing. Touting them as a "healthy" choice is quite another.
All soft drinks are unhealthy but diet drinks are the worst because Equal (aspartame) is an excitotoxin - considered by many as one of the causes of Alzheimer's disease. No matter what you put in this drink it will never get better.
Coca-cola CEO Neville Isdell wants to "get the media and public off our [coca-cola's] backs". He is talking about the association between obesity and sugary beverages. He feels Coca-cola is unfairly targeted.
Get ready to watch how an enormous company will throw millions of dollars into marketing spin. The goal is to make you think that all their drinks are "healthy".
Coke plans to engage the public in a conversation about its expanding waistline. The company will spend money on everything from nutritional studies to awareness campaigns about diet and exercise.
Coke executives will try to refocus the obesity debate away from soft drinks and toward sedentary lifestyles, arguing that even a 150-calorie can of Coke is an acceptable choice for some depending on their level of exercise. (from the Atlanta Journal-Constitution)
One of the "tricks" corporations do to make their products seem safe is to take money from their treasury and form "independent" foundations that sound legitimate. They perform "studies"
but the out come is always in favor of the parent corporation. This "fuzzy science" is only to mislead the consuming public.
So far the soft drink industry has not resorted to this tactic but when profits are at risk noting is to low to stoop to in the future.
The following plans will be presented as time goes on.
Strategy Number 1 - Mix up the words
Coca-cola will change the terminology from "Carbonated Soft Drinks" to "Sparkling Beverages". Some lightly carbonated waters and green teas are already called "sparkling beverages". Coca-cola can then mention "diet coke" in the sentence.
Strategy Number 2 - Make your own truth
After some of the bad press (and CSPI suit) about Enviga - Coke will "disseminate its own science and facts". This implies that large companies have their own special brand of "science" and the word "facts" actually means something else altogether.
Strategy Number 3 - Blame someone else
After analysts quizzed Coca-cola CEO about obesity - Isdell claimed "Video games are a major part of the problem," So drink as much Coke as you want -- just don't play video games.
Strategy Number 4 - Find countries where people aren't fat yet.
"We are committed to win on our home field, but international is the key to the future," says Coke CEO. Many other fast food vendors are aggressively pushing into parts of Asia and the
Middle East. Obesity will follow in their footsteps.
Coke + vitamins = healthy beverage?
The above things are so absurd. I am sure some people will buy into this phony bologna.
Michael Pollan's recent New York Times Magazine piece exposed the absurdity of the notion that fortified vitamins are good for you. It turns out that systematically stripping nutrition out of food, and then adding it later in isolated form, is a bust. Isolated vitamins and other nutrients just don't pack the same benefits as when they occur in whole foods.
Dr Mercola's five worst "foods" are right on -
1. Chips
2. Dough nuts
3. French Fries
4. Soft drinks
5. Fish (most fish is raised in "farm" with foods that contain mercury, dioxins, and PCB's) - this is the good stuff. Now we find the Chinese are raising fish in human waste with even more toxic chemicals.
I have added to more "worst foods"
1. Marconi and cheese - the cheese is a chemical substitute - not cheese. The macaroni is useless because it is an extruded product - any thing extruded has zero nutrition because of the high heat and high pressure - this includes all cold cereal.
2. Pizza - the dough is useless because all the nutrition has been striped out in the manufacturing but they leave the herbicides and pesticides. The sauce is loaded with another excitotoxin - MSG.
There is only one answer - don't drink soft drinks.
Actually it is fun to see these companies begin to sweat because the public is learning that some things will never be healthy no matter how much "lip stick you put on this pig"
Dr Bob - wanting you to be healthy.
Dr Bob the Health Builder
www.drbobthehealthbuilder.com www.drbobpodcast.com (soon)
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